Hutchison 3G, or “3” at the time were leading the mobile networks with content, new technologies and techniques. Cooltide were a preferred supplier to 3. We provided design services for both the daily content pages as well as technical consultancy for their User Experience (UE)Team, assisting and advising on Flash Lite content and techniques. This work involved world class brands and projects required conformity to multiple Brand Guidelines. This work had fast turn around times and required designs to meet creative standards and tight deadlines to a competitive price.